Indie Days Keynote: „State of the Streaming Nation” von Mark Mulligan
Wednesday, September 20th, 2017, 4:00 – 5:00 pm @ Schmidtchen
2016 was the year that streaming turned the recorded music business into a good news story, with revenue growth so strong that it drove nearly a billion dollars of total growth. Leading streaming services spent the year competing with ever more impressive metrics while playlisting and streaming exclusives became cornerstones of the wider music market both culturally and commercially.
2017 is set to be another year of growth and the coming decade will see the music industry become a streaming industry in all but name.
In this presentation Mark Mulligan will present exclusive MIDiA data illustrating exactly where both the global and German streaming music markets are at. The presentation will cover:
• How consumers are engaging with streaming music (playlist creation and usage, trial usage, stream ripping, free and paid adoption, willingness to pay etc)
• How big the global and German streaming markets are (users and revenue) and forecasts to 2025
• Strategies and key metrics of the leading streaming services, including market share
• Record label strategies, revenues and market shares
• Outlook for the next few years (who will win, what needs to happen with pricing and product innovation)
Mark Mulligan is a music industry analyst and the Managing Director of MIDiA Research, an analysis and data company focused on the intersection of media and technology. Mark has spent the last 19 years working with all of the leading players in the digital music market, from record labels, through telcos and device companies to music services, often right up the c-level. For 11 years Mark was a Vice President and Research Director at Jupiter Research and then Forrester Research, where he led research and analysis into how technology shapes media businesses and the consumer. Mark is the author of the industry leading blog Music Industry Blog. He is also author of ‘Awakening: The Music Industry In The Digital Age’ the definitive account of the rise of the digital music market.