Session: Data Stream Mining – The Value of Data
Donnerstag, 21. September 2017, 11:15 – 12:15 Uhr @ Suite 616 (Arcotel Onyx)
The infrastructure of modern societies is largely dependent on data streams. Data gets thrown around in the music ecosystem and can be transformed into valuable insight to optimize business decisions. In the music ecosystem in which the collection, administration, and evaluation of digital information play an increasingly important role, we would like to take a deeper look at the impact of data streams. Different aspects of how to visualize and analyze music consumption in connection with music creation, music metadata, music marketing and music discovery are at the focus. Our panelists break down the meanings behind the numbers and show how accurate interpretation of data leads to better marketing decisions, leading to revenue growth and increased market share. This panel will reflect the current state of collection and evaluation of data streams.
Eric Eitel, Co-Founder, Music Pool Berlin, GER
Photo: Music Pool Berlin
Eric Eitel is a curator and consultant for tech, art and culture projects. He is a board member of all2gethernow, a Berlin based culture think tank and co-founder of Music Pool Berlin, a consulting platform for musicians and people working in the music business funded by the European Social Fund and Musicboard Berlin. Eric writes for tech and music trade publications, advises companies and organisations in strategic communications questions and tweets obsessively as @alias_eitel.
Caroline Champarneaud, International Development Director, SACEM, FRA
Photo: Marc Chesneau
Caroline Champarnaud is Director of International Development at Sacem, one of the world’s leading cultural and creative collective management organizations. She is also actively involved in several international and European working groups for the improvement of collection administration and the Chair of the Armonia licensing Expert Committee.
She was previously Director of Recorded Media and Online Licensing, where she was in charge of the negotiations with record producers and online services (DSPs), as well as overseeing all related collections. Prior to this, Caroline was head of online licensing at Sacem after her role in coordinating the administration of the European Central Licensing Agreements with several major record companies.
Caroline joined Sacem in 1994 following her degree in marketing and international business from The Paris School of Business.
Lars Ettrup, CEO, Linkfire, DK
Lars Ettrup is an experienced entrepreneur, who has co-founded several companies within the field of digital marketing and music-tech. Currently Lars is the CEO of Linkfire, a music marketing platform that helps 400 million fans all over the world discover new music, playlists, and artists. By working with numerous record labels, management agencies, and distributors in more than 65 countries, Linkfire has within the past three years consolidated its position as a key player in the music marketing world.
Lars is an award-winning and dynamic presenter that enjoys speaking about how to turn data into insights and insights into business. In his work, Lars pairs his understanding of technology with a strong product vision and a continuous pursuit of innovation to transform the music industry.
Lars holds a Master of Science degree from the IT University of Copenhagen and has a strong technical background and a great passion for automation, big data, and product design.
David Weiszfeld, CEO, Soundcharts, FR
David WEISZFELD, 32 years old, is the CEO of Soundcharts. He started his career at Universal Music France as an intern and a few years later became Head of International Development. His 12 years of experience working in the music industry helped David realize that there was a need for music data analytics and automated reporting. In 2013 he left the Major to create bSHARP, an artist managing and consulting company and then founded Soundcharts. At the beginning, Soundcharts was used exclusively by David and his entourage. The solution became particularly efficient and in 2015, Soundcharts was finally released to music professionals. Eight months after monetization, the service is used by over 200 companies including Sony Music, Universal Music, Warner Chappell, Ultra as well as many independents such as Believe Digital, XL Recordings and Marathon Artists.
Agnes Chung, Product Manager, MPN/PHONONET, DE
After holding several positions as a freelance project manager with a focus on music and communication, Agnes Chung is now in charge of the sampling platform MPN (Musik Promotion Network) at PHONONET. Her job not only involves making this service available to customers, but also efficiently facilitating the work of promoters and music editors. Continuously working to further develop the platform as well as improving the flow of data from label to media partners are matters near and dear to her. Communication also plays an important role in her work, and not only that with customers, but also in respect to PHONONET and its services.
Vanessa Fliegauf, Freelance Projektmanagerin Toolentwicklung (Data Science)
Photo: Vanessa Fliegauf
Vanessa Fliegauf hat Musikbusiness an der Popakademie Baden-Württemberg studiert. Während des Studiums arbeitete sie als Freelancerin in den Bereichen Marketing und PR. Im Rahmen ihrer Bachelorarbeit setzte sie sich intensiv mit den Implementierungspotenzialen der Blockchain-Technologie für die Musikindustrie auseinander. Sie absolvierte anschließend ein Praktikum im Bereich Consumer Insight, Market Strategy und Data Science bei Universal Music. Seit 2017 ist sie als Freelancer bei Universal Music für das Projektmanagement von Toolentwicklungen (Consumer Insight, Data Science) zuständig. Als Gastdozentin an der Popakademie Baden-Württemberg vermittelt sie seit 2017 außerdem Kenntnisse zum Thema Programmierschnittstellen und datenorientierten Arbeiten in der Musikindustrie.