Indie Days 23.08.2017Autor_in: Verena Blättermann

Workshop: More Money, More Business - Workshop for Self-promoting Artists and Bands

September 22nd, 2017, 12:00 – 13:00 @ VUT Indie House, sanktpaulibar

At the beginning of your career, as a young solo artist or band, the question has to be asked what would be the best way to sell your music. The distribution of music without a label is a big challenge for most newcomers. Social networks are not really helpful to motivate fans to buy music and the sales of cds/vinyls after a live concert are often not worth to be mentioned. In this panel, we will show possible alternatives to self-manage your music sales.


Fritz Krings, CEO, pq-world GmbH, VUT board member, GER

Photo: Peripherique

Geboren 1979 im Odenwald / Musiker bei K-Rings Brothers seit 2000 / Gründung des Labels Peripherique 2004 / Studium Bachelor of Arts (Schwerpunkt Musikbusiness) / Wahl zum Stadtverordneten (parteilos) seit 2001 und 2006 / Gründung Edition KBmusic 2005 / „Macher des Jahres 2007“ Jungunternehmer Südhessen / Gründung des Verlags Peripherique Publishing 2008 / Gründung der Booking Agentur Peripherique Booking 2010 / Veranstalter des Sound of the Forest Festivals (2014: über 6000 Besucher)


Alex Warnke, Head of Neighbouring Rights Service, P.R.O. Agency, GER

PRO Agency is offering a worldwide collection of neighbouring rights for international independent record labels, producers and performing artists. In order to achieve a comprehensive exploitation of the relating rights we are working directly with actually 41 collecting societies. Since 2012 the PRO Agency Team is handling the full service including repertoire processing, double claim management, retroactive collection, Black-Box Scanning and the analysis of payments. We´re guiding our clients through the jungle of metadata management, language barriers, tax procedures and accounting analysis. Trust but verify – this is our philosophy! Therefore we´re using a radio scanning tool to monitore the accountings from the collecting societies. We´re able to scan about 17.400 radio stations worldwide in real-time. Amongst our clients are: Kompakt, Rebeat Digital, Rune Grammofon, Bellaphon Records, Grand Hotel van Cleef, Denovali, Cinq Music Group, Normandeep Blues, Fuego

Theresa Trenks, Territory Manager GSA, PledgeMusic, GER

Photo: Janice Mersiovsky

Theresa kümmert sich um das Kampagnenmanagement, die Akquise neuer Künstler sowie um PR und ist generell Ansprechpartnerin für alle Belange betreffend PledgeMusic in GSA. Theresa kann auf weitreichende Musikbusiness-Erfahrung im Bereich Promotion, Social Media, Marketing und Management zurückgreifen. Sie war als Promotion-Manager bei Roadrunner Records Germany sowie Pirate Smile tätig, gehört heute zum Management-Team um Christian Klimek bei Eat The Beat Music und gründete 2013 ihre eigene PR und Artist Mentoring Agentur Carrycoal.


Sam Taylor, Brand Manager, TuneCore, UK

Photo: Tunecore

Sam Taylor heads up the UK office of TuneCore, one of the world’s leading independent artist aggregator and digital distribution companies. TuneCore offers artists and labels a simple and straightforward way to get music onto more than 150 digital stores and streaming services worldwide. Sam has worked in and around music for his whole career, starting as a booker/promoter before co-founding Scotland’s biggest free music, entertainment and listings magazine. After spending several years consulting as a digital strategist for clients ranging from major labels, national arts organisations, and venues to charities and investment funds, he worked for an international sports and entertainment technology company managing deals with major-league sports teams around the world. He has held advisory positions with a variety of technology startups. Sam manages a number of artists and is a partner at CMU Daily, the acclaimed music business news, insights and consultancy company. Sam has always been actively involved in the grassroots music scene and speaks widely about challenges and opportunities that technology presents for independent musicians. He has spoken at conferences including Great Escape Convention (Brighton), Swn Festival (Cardiff), Focus Wales (Wrexham), Mobile World Congress (Barcelona), Reeperbahn Festival (Hamburg), re:publica (Berlin), and the Edinburgh Festival Fringe.

Marcus Rüssel, CEO, gigmit 

Photo: Apolonia Wieland

Marcus Rüssel ist seit 2001 Konzert- und Festivalveranstalter, Künstlerberater, Manager und eng mit verschiedenen Bands und DJs sowie Agenturen und Veranstaltern vernetzt. Seit Ende 2009 beschäftigt sich Marcus Rüssel intensiv mit Existenzgründungen und Finanzierungen im Bereich der Kreativwirtschaft. 2012 gründete er das Bookingportal gigmit und ist hier seitdem als Geschäftsführer tätig. gigmit ist eine Plattform, die Künstler mit Veranstaltern zusammen bringt. Marcus liebt Live-Musik. Er will mehr Bands auf Bühnen sehen und gründete deshalb gigmit, den Marktplatz für Live-Gigs.

Katarina Holmberg aka Tigerlight, Artist, GER

Photo: Gudrun Arndt

Katarina Holmberg, aka Tigerlight, is a singer, composer, radio host, producer and DJ based in Berlin. She graduated from Southampton University with a first-class degree in Music where she studied classical and jazz focusing on composition and performance. After graduating she worked as a session vocalist including five series as a backing vocals for TV shows like the X Factor (UK). She then started producing and vocalling dance music releases under her alias Tigerlight. With this project she has performed in clubs across Europe and the USA and on main stages at Glastonbury Festival,The Secret Garden Party Festival, Glade Festival, Boomtown Festival, Lovebox. She has released records with labels: 'Ministry of Sound', 'AEI', 'Party Like Us', 'Punks', ‘Gold Channel Recordings’, ‘Universal’, ‘Suicide Dub’ and 'Never Say Die’ and her own imprint Tigerlight Musik. She is radio presenter and show producer for Digitally Imported ( where she hosts an artist spotlight series with guests such as The Foreign Beggars, J.Phlip (DirtyBird), Marc Romboy, Black Sun Empire and more. The second monthly show for D.I. she hosts is the chart show for Germany’s leading electronic music magazine 'Groove'. Alongside her dance productions she composes music for corporate clients and film and TV. She wrote the end credits theme for the award winning documentary ‘Return to Homs’ which was chosen to open the Amsterdam Documentary Film Festival and has gone on to win many festival awards including the ‘World Cinema Award’ at Sundance in the US where she was a featured ASCAP composer. Last year she wrote the full soundtracks to two documentaries; Kurdistan Dream or Reality and Generation Jihad shown initially on Arte and then sold and aired worldwide. She also wrote the end credits theme for a GSA cinema release called Treppe Aufwärts released last year. She runs the sample pack label Soul Rush Records which was established in 2012 and has gone on to produce pack after pack of industry leading vocal and instrumental collections, distributed by Loopmasters, featuring London and Berlin's top session vocalists, touring artists and producers.

Tags: Indie Days

Kategorie: Indie Days

- Das gesamte Programm der Indie Days zum Download

- Programm am 20.09.2017

- Sessions und Keynote vom 20. bis 23.09.2017

- Programm im VUT Indie House

- Music Industry Women @ Indie Days

- Das Verleihungsfest der VIA! VUT Indie Awards am 21.09.2017

- Im Mitgliederbereich können VUT-Mitglieder vergünstigte Tickets für die Indie Days auf dem Reeperbahn Festival erwerben

- Fotomaterial der Panelist_innen steht hier zum Download bereit. Bitte nur mit Angabe der im Dateinamen vermerkten Fotograf_innen verwenden


Verena Blättermann

Tel: 030 53 06 58 59

Mail: blaettermann(at)vut(dot)de

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