Indie Days 23.08.2017Autor_in: Verena Blättermann

Session: The Streaming Age – Quo Vadis?

September 22nd, 2017, 13:45-14:45 @ Suite 616 (Arcotel Onyx)

With a share of over 25 % of the total revenues, streaming has become an indispensable pillar for the music business and their artists. Developments within the streaming technology, such as refinement and constant renewal of the algorithms, involvement of artificial intelligence (AI) and expanding external peripheral equipment.

New technologies and hardware, such as Amazon´s Echo and Alexa voice service, Apple’s Siri or Google’s Chirp, arrived on the market to create symbiosis between equipment manufacturers and service providers. Music streaming integration in messenger-apps has almost become reality.  The ability to have just one app to listen to music, both streamed and purchased, would be the next step.

Household services look for their successful market position and thereby lead battles with their competitors - for customers, competitive advantages and market shares. What will happen to the traditional streaming market in future?


Eric Eitel, Co-Founder, Music Pool Berlin, GER

Photo: Music Pool Berlin

Eric Eitel is a curator and consultant for tech, art and culture projects. He is a board member of all2gethernow, a Berlin based culture think tank and co-founder of Music Pool Berlin, a consulting platform for musicians and people working in the music business funded by the European Social Fund and Musicboard Berlin. Eric writes for tech and music trade publications, advises companies and organisations in strategic communications questions and tweets obsessively as @alias_eitel.


Kristine Bjørnstad, Nordic Manager, INgrooves Music Group, NOR

Photo: Kristine Bjørnstad

Kristine Bjørnstad is Nordic Manager for INgrooves Music Group. INgrooves is a global company that provides a range of distribution, technology, marketing and rights management services to meet the individual needs of labels, artists and content owners, and help them to maximize their growth in today’s dynamic music marketplace. She also runs management firm U OK?, which is home to Nils Bech and Gundelach.

Sammy Andrews, CEO, Deviate Digital, UK

Photo: Deviate Digital

Andrews has a long history at the forefront of the digital landscape. Having gained a 360 degree view of the music industry through her background as a concert promoter, artist manager and independent record label founder, Andrews took on a position as Head of Digital at the record division of 19 Entertainment in 2005, though her remit there expanded beyond music to cover brands including the Beckhams, the England football team and Honda.

In addition, Andrews led her own digital consultancy firm, Sabotage New Media since 2008: she’s worked with a broad range of artists and organisations including Annie Lennox, Island Records, Robyn, Sony, Universal Music, The Camden Rocks music festival, the Mama group, the United Nations and Comic Relief.

A long standing outspoken advocate of the value the digital revolution can bring to bands, brands and organisations she’s proven on many occasions that data is key to understanding and effectively marketing to your audience in this brave new world and is a respected public speaker on all manner of digital innovation and diversity topics.

Andrews has also spearheaded the Independent Label Playlist Brand initiative after calling on all independent labels globally to unite in an effort to rival the majors and in March 2017 founded “Let’s Be The Change” the worlds biggest database for female public speakers in the music industry to help tackle diversity issues at music industry events.

From 2013-2015 Sammy headed up the Cooking Vinyl Group’s digital department looking after campaigns including Billy Bragg, The Prodigy, Marilyn Manson, The Subways, Carl Barat, Royksopp and many more as well as driving the company’s overall digital strategy.

She has traveled the word speaking at world renowned events about the future of the music industry including The Guardian, SXSW, Midem, BBC, Web Summit, AIM Music Connected, Way Out West and many more.

Sammy was named in Music Week’s 2015 30 Under 30 list Listed the shortlist for Music Business Worldwide’s 2015 Young Executive of the Year Received the 2015 Women in Music Rising Star Award.

Peter Harris, Founder, Resonate, GER

Photo: Peter Harris

As a web developer since the 90's, Peter has built hundreds of sites across dozens of industries. Having special focus on the music business, he has collaborated with numerous musicians from struggling artists to mid-level bands and even a few platinum-selling superstars. With a day job as web dev, Peter had a night hobby as DJ and electronica producer, using virtually every web and music publishing platform available. Finding them all lacking, this combination of background and insight is what led to the fundamental features to be offered via Resonate. Beyond Resonate, Peter is actively contributing to groups and initiatives seeking to create a blockchain-based standard for music metadata and licensing.

Tags: Indie Days

Kategorie: Indie Days

- Das gesamte Programm der Indie Days zum Download

- Programm am 20.09.2017

- Sessions und Keynote vom 20. bis 23.09.2017

- Programm im VUT Indie House

- Music Industry Women @ Indie Days

- Das Verleihungsfest der VIA! VUT Indie Awards am 21.09.2017

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Verena Blättermann

Tel: 030 53 06 58 59

Mail: blaettermann(at)vut(dot)de

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